Monthly Archives: April 2013

Top 5 iPhone Apps for Truck Drivers

Life on the road can be stressful, and truck drivers have a lot of information to sort through, as well as strict rules and regulations to be followed. To help give truck drivers a smoother ride, app makers are coming out with ways to help make the job less complicated and more organized.

Here are the top 5 truck driving-related apps available for iPhone:

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Paradigm Shift in the Automotive Industry

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 The changing paradigm in marketing for automotive and related companies is becoming increasing focused on engagement through social media. The effects of trickle-down marketing have never been more evident than today in the automotive industry, as major brands are creating new marketing opportunities for all the businesses down the food chain. As worldwide auto brands focus on national TV advertising and Super Bowl commercials coupled with social media campaigns, secondary companies in the industry from dealerships to repair shops to parts stores are all using various forms of social media to drive new business. Technology is forever changing the industry and allowing for a level playing field for small businesses to drive national exposure through digital marketing campaigns with a fraction of the advertising budget of major brands.

Lets take a moment to look at how the trickle-down effect is changing the automotive and trucking industry’s marketing strategies.

Major Auto Brands Are Creating Unique Social Experiences

Auto brands are seeing the power of national TV advertising coupled with social media promotions, as automotive brands represented 17% of overall web chatter on popular social media websites. This staggering figure provides proof that targeted campaigns through social media can provide the brand equity to drive traffic to the dealerships and increase sales. This year, U.S. industry sales of new cars and trucks should exceed 15.3 million, up from 14.4 million in 2012, according to Finbar O’Neill, president of J.D. Power and Associates. Look at Mercedes, with close to 10M Facebook fans and 100K Twitter followers they utilized pre-built buzz with a viral Twitter contest that fed into their successful Super Bowl commercial. The interactive nature of social media establishes strong brand to customer relationships and helps connect fans worldwide.

Dealerships are Driving Sales Through Targeted Social Media Promotions

The traditional local TV ad is not lost on dealerships nationwide, but social media has provided the ability to target potential buyers like never before. With approximately 41% of auto dealerships active in social media according to CNW Research, dealerships are pushing the boundaries of social marketing with creative promotions, discounts and incentive plans that drive traffic. Dealerships can channel relevant content to build loyalty and interest in their brand to local fans.

Repair and Maintenance Shops Are Creating Business with Social Reviews

The Internet has created the infrastructure for peer-to-peer referral marketing to be key for service shops to drive new business. Some of the biggest concerns with consumers searching for maintenance providers in the auto industry are reliability, ethical pricing, and speed of service. Nothing is more powerful in dispelling any worries for consumers than a referral from a friend or seeing hundreds of positive reviews online. Creating a strong online reputation is imperative to your success in driving brand awareness and increasing sales.

Auto/Truck Part Sales are Rapidly Moving to e-Commerce

The e-commerce marketplace for auto and truck parts is red hot! Businesses including repair shops are making all their purchases online as it allows to quickly find easy and hard-to-find parts. Consumers are becoming more self-reliant and are purchasing parts and accessories online to remove the service fees associated with maintenance companies.

Companies like Finditparts.com have over 3M parts from thousands of manufacturers and provide dynamic search abilities by part number, global shipping and a business line of credit. E-commerce is changing the industry and will be a major catalyst for the overall growth in the auto and truck industry.

The changing paradigm in marketing for automotive and related companies is becoming increasing focused on engagement through social media. The effects of trickle-down marketing have never been more evident than today in the automotive industry, as major brands are creating new marketing opportunities for all the businesses down the food chain. As worldwide auto brands focus on national TV advertising and Super Bowl commercials coupled with social media campaigns, secondary companies in the industry from dealerships to repair shops to parts stores are all using various forms of social media to drive new business. Technology is forever changing the industry and allowing for a level playing field for small businesses to drive national exposure through digital marketing campaigns with a fraction of the advertising budget of major brands.

Let’s take a moment to look at how the trickle-down effect is changing the automotive and trucking industry’s marketing strategies.

Major Auto Brands Are Creating Unique Social Experiences

Auto brands see the power of national TV advertising coupled with social media promotions, as automotive brands represented 17% of overall web chatter on popular social media websites. This staggering figure provides proof that targeted campaigns through social media can provide the brand equity to drive traffic to the dealerships and increase sales. This year, U.S. Industry sales of new cars and trucks should exceed 15.3 million, up from 14.4 million in 2012, according to Finbar O’Neill, president of J.D. Power and Associates. Look at Mercedes, with close to 10M Facebook fans and 100K Twitter followers they utilized pre-built buzz with a viral Twitter contest that fed into their successful Super Bowl commercial. The interactive nature of social media establishes strong brand to customer relationships and helps connect fans worldwide.

Dealerships are Driving Sales Through Targeted Social Media Promotions

The traditional local TV ad is not lost on dealerships nationwide, but social media has provided the ability to target potential buyers like never before. With approximately 41% of auto dealerships active in social media according to CNW Research, dealerships are pushing the boundaries of social marketing with creative promotions, discounts and incentive plans that drive traffic. Dealerships can channel relevant content to build loyalty and interest in their brand to local fans.

Repair and Maintenance Shops Are Creating Business with Social Reviews

The Internet has created the infrastructure for peer-to-peer referral marketing to be key for service shops to drive new business. Some of the biggest concerns with consumers searching for maintenance providers in the auto industry are reliable, ethical pricing, and speed of service. Nothing is more powerful in dispelling any worries for consumers than a referral from a friend or seeing hundreds of positive reviews online. Creating a strong online reputation is imperative to your success in driving brand awareness and increasing sales.

Auto/Truck Part Sales Rapidly Are Moving  to e-Commerce

The e-commerce marketplace for auto and truck parts is red hot! Businesses including repair shops are making all their purchases online as it allows to quickly find easy and hard-to-find parts. Consumers are becoming more self-reliant and are purchasing parts and accessories online to remove the service fees associated with maintenance companies.

Companies like Finditparts.com have over 3M parts from thousands of manufacturers and provide dynamic search abilities by part number, global shipping and a business line of credit. E-commerce is changing the industry and will be a major catalyst for the overall growth in the auto and truck industry.

Introducing the FinditParts Business Line of Credit

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Los Angeles, (April 16, 2013) –David Seewak, President and CEO of FinditParts LLC, announced that, the number one e-commerce website for the truck parts aftermarket, FinditParts.com, is launching the FinditParts Business Line of Credit to provide a flexible payment option for its customers in its industry leading 3 million parts from over 1,200 manufactures.

The FinditParts Business Line of Credit provides a best-in-class online solution to customers looking for flexible payment terms, zero percent interest and no annual fees.  In addition, FinditParts will soon offer Level 3 Reporting capabilities that provide customers with in-depth analysis of all purchases by part number, region, store and unit pricing.

The FinditParts Business Line of Credit provides the following advantages to customers around the world.

  • 0% Interest Rate
  • No Annual Fee
  • Net 15 Payment Terms
  • Level 3 Reporting Capabilities
  • Online Account Management Solution
  • Dedicated Customer Service Team
  • Online Registration and Approval

FinditParts has been recognized for its industry leading customer service, fast and efficient global shipping capabilities, and secure shopping experience. Giving customers the option to have a FinditParts.com Business Line of Credit is just another reason why FinditParts.com is the most trusted solution for fulfilling orders in a fast, effective, and business-friendly manner.

To learn more about the FinditParts Business Line of Credit, please visit our website at www.finditparts.com/business-line-of-credit.

 

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About FinditParts: www.finditparts.com.

FinditParts is the leading e-commerce solution for the sale of heavy- and medium-duty truck, transit vehicles, school buses, light- and medium-duty vehicles, trailers, forklifts, off-road, and automotive vehicles around the world, offering over 3 million parts from over 1,200 manufacturers and OEMs. Searchable by part number, popularity, and manufacturer, FinditParts enables heavy-duty aftermarket customers to quickly and easily find the part they need to keep their trucks rolling and business flowing.

Top 5 Must Have Trucking Apps

79% of  truck drivers are using smart phones. Of those using smart phones, 91% said they download applications.

If you are one of the many that uses a smartphone, you’ve got to download these Top 5 Must Have Trucking Apps that were created to make your phone work smarter for your business.

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David Seewack Opinion Section of Transport Topics: “Lighting Tech for Better Trucking”

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Lighting Technology Has Improved the Trucking Industry

David Seewack, CEO of FindItParts.com

Did you know that lighting is responsible for 19% of the world’s electricity consumption?  The technological advancements in lighting are changing the world in so many fascinating ways and it’s becoming increasingly more evident in the trucking industry.

LED lighting is among the most efficient lighting sources available and has become the technology of choice for the trucking and freight industries. LED lighting can help make cities more energy efficient, provide safer living conditions, create better learning environments, more productive office spaces, and many more great things that impact our lives everyday.

Now how is LED lighting impact the trucking industry? Good question!  Reducing the carbon footprint of fleets can have a material impact on the environment, business bottom lines and the safety of drivers. Here are some reasons why upgrading your lighting is a great investment.

1.    There’s dataand then There’s usable data

LED lighting has the ability to dramatically increase your fleet’s productivity.  The benefits of enhanced lighting on your fleets can result in less downtime, better driver visibility, decreased maintenance costs and fewer accidents.

Fram’s famous marketing slogan “You can pay me now, or pay me later” really hits home when it comes to upgrading to LED lights. Sure, there are countless numbers of low cost incandescent lights in the market, but the hidden cost of not upgrading can really sneak up on you. Check out this example from Tom Draper of Grote Industries, “Let’s take a look at a medium sized fleet that uses 100% incandescent stop/tail/turn lamps.  A 2,000 trailer fleet has 8,000 stop/tail/turn lamps in circulation.  At a 3.5 year average life expectancy per bulb, divided by 365 days per year, that fleet will experience approximately 6 STT failures per day, which amazingly enough creates more than 2,000 downtime episodes per year.  And before all those downtime episodes, there are more than 2,000 chances for an on-the road lighting violation, which could result in a parked truck waiting for hours for a $150 roadside service call.” And then, of course, there’s the hidden fee of the service that isn’t being performed or the load that isn’t being delivered. There was a time when measuring savings was only possible by simply comparing old cost vs new cost (Hard Savings). Grote’s example show’s how a fleet can not only measure this savings, but more importantly, quantify it (Soft Savings).

2.    Avoid Lighting Infractions/Fines

Lighting infractions are one of the leading reasons a fleet’s maintenance score can deteriorate.  Lighting violations accounted for four of the top eleven violation categories or 22.3% of all violations in 2011. A high-quality lighting strategy will help improve CSA scores by lowering the number of unexpected lighting incidents incurred in normal everyday operations.

3.    Minimize Equipment Downtime

As with all fleets, unplanned equipment downtime is a big concern.  The costs associated with delayed deliveries and lost loads are far more costly than the money saved in buying inexpensive lighting.

The very low current consumption and superior illumination in LED lighting is coupled with a life span that can exceed 50 years of operation for a traditional 18-wheeler covering 100-200K miles per year.  Imagine the long-term benefits of having safe, reliable lights without the worry of violations, reduced visibility or downtime for maintenance.

4.    Increase Drive Safety

The increasing shortage of truck drivers has made retaining current drivers and attracting younger drivers absolutely critical. One very important concern for drivers has been increasing safety standards. LED lighting can have a material impact on improving standards for drivers, as LED lighting has proven to decrease accidents and improve overall driver safety.

5.    Save Money

With any business, the ability to effectively manage expenses is important.  In the trucking industry it’s absolutely critical. The expenses associated with fleet downtime, accidents, maintenance and other related issues can be extremely costly.  LED lighting provides savings due to their longevity, increased driver visibility, and low maintenance levels.

Fleets that try to save money on initial LED lamp purchases inevitably spend more money over the life of their equipment. That’s because all LED lamps are not alike.    Here are some guidelines for making your big purchase and doing it right.

  • First, the LED lamp chosen should be of the highest quality, as not all lamps are created equal.  Remember to consult an expert, as there are many factors to consider including design sophistication, ruggedness both of structure and electronics, protection from voltage spikes and electromagnetic interference, lens design, mounting design, etc.
  • The quality and life expectancy of LED diodes vary significantly. Low quality LEDs start to dim unevenly or just burn out, which can be very problematic over time.  In addition, the electronics within inexpensive lamps may not last due to vibration, corrosion, and the stress of the highway environment.
  • Lastly, entire lighting systems provide the best long-term solutions for your investment.  If the LED lamp technology can outlast the equipment it is installed on, then you have a potential problem.

Overall, LED lighting is revolutionizing the trucking industry and helping provide a safer, more profitable environment for fleet owners nationwide.

Presented by: FindItParts.com is the leading e-commerce solution for heavy-duty trucks parts with over 2.5 million parts from over 1,200 manufacturers and OEM’s.

FinditParts.com enables customers to quickly and easily find the part they need for heavy-duty truck, medium-duty auto, transit, school bus, light duty and medium duty vehicles, trailers, forklifts, off-road, & agriculture vehicles around the world.